O2 Media’s “The Balancing Act” on Lifetime with Juan Valdez and Juan Esteban Orduz

The following segment aired on O2 Media’s “The Balancing Act” on Lifetime Television. Joining “The Balancing Act” was Juan Valdez and the President of the Colombian Coffee Federation in North America, Juan Esteban Orduz. They were here to discuss Colombian coffee with our viewers. 

O2 Media’s The Balancing Act Host, Marybel Rodriguez: Coffee, the potent elixir, is loved and craved all over the world. It’s the most popular beverage in America, next to water, of course. And if you’re not a morning person, it’s definitely a necessity.

O2 Media’s The Balancing Act: Here at “The Balancing Act” we’re with Juan Valdez, and the President of the Colombian Coffee Confederation in North America, Juan Esteban Orduz, to talk to “The Balancing Act” viewers about Colombian coffee. What can you tell our viewers about Colombian coffee?

Juan Valdez: It’s the best coffee in the world.

O2 Media’s The Balancing Act: Whyis Colombian coffee the best in the world?

Juan Valdez: I can assure everyone watching “The Balancing Act” that it is the best. We grow coffee all over the country—in the Andean Mountains, three different mountain chains, the volcanic soil in the Andes, Sierra Nevada, Santa Marta, in the Caribbean, and in Southern Colombia. In every mountain, every valley in Colombia, we grow coffee. That’s why Colombia is called the Land of Diversity.

O2 Media’s The Balancing Act: Now, here in America, we call our coffee experts “Baristas.” I know that Juan is a cafetero. Talk to “The Balancing Act” viewers about that.

Juan Valdez: Cafeteros are the Colombian coffee growers. They are the ones who grow and pick by hand the 11 to 12 million bags that Colombia exports every year. So, when you see Colombian coffee being the best coffee in the world, it’s because they do it with love, with care, and they make sure that the environment is not affected. When you go to every coffee municipality in Colombia, you will see hundreds of Juan Valdezes. You will see that they have their best friend, the mule, taking down the coffee from the mountains to bring it into the town to sell it.

O2 Media’s The Balancing Act: Can you tell “The Balancing Act” viewers about the National Federation of Coffee Growers of Colombia? What does it do, and what has it accomplished?

Juan Esteban Orduz: The federation was founded in 1927. It’s been around for more than 80 years. It was founded when a group of Colombian coffee growers got together to make sure that they could defend equality to improve the livelihood of all the coffee growers. It’s a democratic institution when people are elected to be members of the federation.  Colombia is the only country that has two crops every year, so we can give the market, all the world, the best-quality coffee, with consistent quality, the whole year round.

O2 Media’s The Balancing Act: How is coffee grown and produced in Colombia?   

Juan Esteban Orduz: Coffee is grown in Colombia by the coffee growers and the families. The average farm in Colombia is four acres, unlike what people think. It’s not a huge farm business. They have small farms. Everyone in the family helps. They pick the beans. They dry the beans. They put them in the bags and they deliver them; it’s processed in machines on the farm.

O2 Media’s The Balancing Act: So, I did my research for this piece, and although antioxidants are found in blueberries, tomatoes, broccoli, and even green tea, I read that coffee is the number-one source of antioxidant consumed from coast to coast. What other benefits does coffee have for us?


Juan Esteban Orduz: Coffee has more soluble fiber than orange juice. Coffee is good to prevent colon cancer and Diabetes 2. Another good thing about coffee, you don’t have to spend a lot of money to drink it. All you have to do is go to the supermarket, look for the right brand, look for the 100% Colombian coffee logo, the man, the mule, and the mountain.

About “The Balancing Act” on Lifetime Television
The Balancing Act TV show airs daily on Lifetime Television at 7:00am (ET/PT).  The Balancing Act on Lifetime Television is America’s premier morning show that’s about women, for women and trusted by women.  For information or to view a show, visit http://www.TheBalancingAct.com. You can also follow The Balancing Act on Lifetime Television at http://www.facebook.com/TheBalancingActFans, www.twitter.com/BalancingActTV and www.youtube.com/thebalancingact.



About O2 Media℠
Based in Pompano Beach, Fla., O2 Media℠ is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media℠ has engaged, entertained and educated viewers with such reputable shows as Designing Spaces and The Balancing Act, both airing on Lifetime Television. O2 Media℠ has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media℠ provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®. Household brands and blue chip companies alike, continue to depend on O2 Media℠ for effectively communicating their message to consumers.  For more information, visit http://www.o2mediainc.com.

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